Have you ever had a crazy spur-of-the-moment idea that turned into a defining moment?

Back in 2017, I did a live stream video. In it, I shared ideas for a breakthrough model to use hypnosis, NLP and coaching with greater precision.

At the end, I asked one question:

"What do YOU really want to know about how hypnosis or coaching work and running a thriving hypnotherapy or coaching practice?" 

Little did I expect the tsunami of positive feedback it caused. 

It provoked a response that SHOCKED me. Top hypnotists, coaches, therapists and other professionals all around the world asked me their BURNING questions. They begged me to continue sharing my insights. By the time I had finished, I had produced a unique transformational - take it to the bank - 44 hour video and audio library. Students started telling me they were getting 6 high end premium clients - after they watched just one of the 28 masterclasses.

Over 28 days, I answered ALL the questions and so much more.

One coach watched the masterclass on how to charge for sessions. She immediately generated her highest paying client...ever. And she had been in a business a LOOONG time!

During that time, I had discussions with leading academic researchers about how hypnosis and change happens. I researched the literature on priming and the placebo effect...and that lead to a novel mapping and redefinition of hypnosis itself... 

Coaches asked me how I was able to present without notes or scripts. They were curious how I get clients excited before they come to their sessions, and do the real work before clients ever arrive.

This was a labour of love. And was presented a gift to the therapy and coaching community. In 2021, with so many people having been struggling, I was approached to release this. The only negative feedback we have ever had was that there was so much content. So I want students take their time and know they can do it over 28 weeks (or indeed 28 days). I also know that some students like to go at a different pace. So I am releasing this, officially, in 2021 on Thinkific.

I will be including updates and further examples in some sections. But to preserve the flow and energy this is the same course.

Fair warning: Whilst this is widely considered the premier library of hypnosis and business building information available today, video and audio quality back in 2017 wasn’t what it is today. These were all delivered as live streams. To make sure you can read all the flip charts on the screen, they have all been carefully screened for you. Every video can be downloaded. It can be downloaded as an audio. Or you can stream it on your screen. I chose Thinkific out of all the platforms in the world to release this on because it is especially well developed to mobile devices.